RIGHTS IN USE
Copyright Licensing
RIGHTS. USE. VALUE.
Licensing Creative Rights
Ownership remains. Permission is defined.
Copyright licensing allows rights holders to authorise the use of protected works while retaining ownership of the underlying copyright.
Well-defined licensing arrangements establish what may be used, by whom, where, for how long and on what commercial terms.
SCOPE OF RIGHTS
What Copyright Licensing Can Cover
Copyright licences may be structured around different forms of use, depending on the work, commercial objective and rights being granted.
01
Reproduction
02
Distribution
03
Publication & Digital Use
Use across websites, platforms, applications and other digital channels.
04
Adaptation & Modification
05
Publication & Digital Use
06
Commercial Exploitation
Authorised use of copyright assets within products, campaigns, collaborations or other commercial arrangements.
THE LICENSING FRAMEWORK
Defining the Licence
Rights defined. Use structured. Value protected.
FROM RIGHTS TO AGREEMENT
Structuring the Licence
The licensing process translates agreed rights and commercial parameters into a clearly documented arrangement.
From commercial intent to clearly documented rights.
Frequently Asked, Clearly Answered
01. What is a copyright licence?
02. Can copyright be licensed without transferring ownership?
Yes. Licensing allows the copyright owner to retain ownership while granting defined rights of use to another party.
03. What is the difference between an exclusive and non-exclusive copyright licence?
An exclusive licence grants rights within an agreed scope exclusively to the licensee, while a non-exclusive licence allows the copyright owner to grant the same or similar rights to other parties, subject to the licence terms.
04. What should a copyright licence cover?
The agreement should clearly define the licensed rights, permitted uses, territory, duration, exclusivity, commercial terms and any restrictions or conditions governing use of the work.
05. Can a copyright licence be limited by territory or duration?
Yes. Copyright licences can be structured for specified countries or markets and for an agreed period, depending on the commercial arrangement.
Licensing Creative Work?
Whether establishing a new licensing arrangement or reviewing existing terms, clear documentation helps define how copyright may be used and on what terms.